#areyouaware: Meet BIST’s Amazing Brain Injury Awareness Month (BIAM) Committee

BY: MERI PERRA

Volunteer Appreciation Week is just around the corner – and we at BIST have been using the month of April as an opportunity to congratulate the winners of our Volunteer of the Year Award: Christiane Kokko (Caregiver Category) and Rob Ashe (ABI Survivor / Thriver Category). Stay tuned next week when we announce the winner of ABI Ambassador Category!  In the meantime, find out more about the hardworking members of our Brain Injury Awareness Month (BIAM) Committee below!

Member of the 2017 BIAM committee
Members of the 2017 BIAM Committee: (L-R) Tonya Flaming, Kelly-Anne Rover, Jordan Assaraf, Meri Perra, Matthew Chung, Celia Missios, Colleen Boyce and Joe Pileggi Missing: Alex Piotti (chair), Ian Bowles, Ian Furlong, Miranda Hong and Vivian Ng (on leave)  

At our last meeting, BIAM Committee member and long time BIST volunteer Colleen Boyce mentioned, “I have a display of Brain Injury Awareness events going back to 2000 in my basement, would BIST like to have it in the office?”

Colleen said that just after committee chair Alex Piotti handed over a DVD of a BIAM event from fours years ago she ‘happened’ to find amongst her stuff. Take away: you know you’ve got a committed group of volunteers when members of the committee literally carry the history of the work with them.

Colleen said her reasons for sticking on the BIAM committee all this time have stayed the same, “The goal at the time and still is awareness and for me personally to give back to the community and the brain injury industry. I did and still feel you need to talk the talk and walk the walk!”

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(top L-R) Vivian Ng (third from left) and volunteer Rob Ashe (in blue #areyouaware shirt) at Sunnybrook Hospital in 2016; (bottom L-R) Alex Piotti, Ian Furlong and volunteer Mychal Reeves in 2016

There are several BIST committees, and all of them are where work crucial to BIST happens, our major fundraising events such as Birdies for Brain Injury, the 5K Hero Run, Walk and Roll and the Mix and Mingle would be impossible without these volunteers. Simply put, without volunteer hours, BIST would not be where we are today.

Enter the BIAM Committee, where some members such as Boyce (who was the founding chair of BIST in 2004) has been involved since 2000, before BIST existed.

Throughout this time, the committee’s work has expanded from throwing Brainstock events at Nathan Phillips Square (check out none other than Mr. Ben Mulroney as our special guest in 2012) where members of the ABI community would gather, snag some swag and celebrate the strength of brain injury thrivers / survivors in the heart of Toronto.

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Committee member Tonya Flaming helped organize Brainstock events after joining the BIAM committee (because a colleague told her it was ‘fun’) in 2009. Jordan Assaraf, currently a BIST board member, has sat on the committee for three years. New-this-year members such as Celia Missios (also a board member), Matt Chung (a former Communications Committee member) are contributing new ideas and energy to the group, as is Kelly-Anne Rover who replaced her colleague and long-time BIAM Committee member Leslie Allen this winter.

Joe Pileggi, director of client services at Thomson Rogers has been active on the BIAM committee for years. He and Thomson Rogers partner Ian Furlong ensure the committee has meeting space in the Thomson Rogers boardroom, including free coffee and doughnuts as a bonus. (Legal assistant Esther Wiik helps a lot with this part!) Joe is also responsible for giving the committee free access to professional design services through Lime Advertising for BIAM’s print materials.

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Super BIST volunteers Tonya Flaming and Frank Bruno at a TTC Brain Injury Awareness campaign in 2015.

BIST Volunteer of the Year winner in 2012, Ian Bowles, joined the committee six years ago, he says partially as a survivor representative, but also because he was interested in ‘reaching out to people who do not know the implications of brain injury.’

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Members of the BIAM Committee at Brainstock in 2013, (bottom right) Ian Boyles wins BIST Volunteer of the Year award for his work on BIAM and the Communications committee in 2012. 

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In 2014 and 2015, the committee, along with dedicated BIST members, went into the TTC during June to distribute brain injury awareness messages.

Last year, the committee invested in ads in the TTC and held awareness booths in Toronto hospitals.

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Screen Shot of areyouware.ca

 

areyouaware logo

In 2014 and 2015, the committee, along with dedicated BIST members, went into the TTC during June to distribute brain injury awareness messages.

Last year, the committee invested in ads in the TTC and held awareness booths in Toronto hospitals.

Former BIST executive director, Michelle McDonald and BIAM committee member Vivian Ng at the TTC in 2015
Former BIST executive director, Michelle McDonald and BIAM committee member Vivian Ng at the TTC in 2015

The switch to focussing on social media and the #areyouaware message worked, and in 2015 the committee won an award from the Ontario Brain Injury Association Advisory Council for their work:

Brain Injury Awareness Month Committee
The Ontario Brain Injury Association’s Advisory Council award, proudly displayed in the BIST office with #areyouaware material from previous years above.

This focus is continuing in 2017, so be on the look out for brain injury awareness booths in Toronto hospitals in June, our booth at Pride Toronto  and another great social media campaign!

And thanks to all BIAM Committee Members (past and present) for their hard work!

 

Meri Perra is the Communications and Support Coordinator at BIST – she feels very lucky that she gets to work with so many amazing people at her job – including this committee!

 

 

 

Meri Perra

Communications and Support Coordinator

Brain Injury Society of Toronto (BIST)

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